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Auth0 Startup Program: a free year of B2B Professional

Partner VC / accelerator neededLast verified 15 October 2026

Credit amount (provider's words)

One year of the B2B Professional plan free (up to 100,000 MAU, SSO, MFA)

As stated by Auth0; not a guarantee. Auth0 decides who is approved.

Apply on Auth0 (opens the official Auth0 page in a new tab) →Opens the official Auth0 page. SuperLaunch earns nothing from this link.

The Auth0 startup program (Auth0 for Startups, by Okta) gives very young venture-backed companies one year of Auth0's B2B Professional plan free, including 100,000 monthly active users, Enterprise MFA, Organizations and 5 Enterprise Connections. It is for startups with under $5M in funding, under $1M ARR and less than two years since incorporation.

Auth0 for Startups (by Okta) gives very young venture-backed companies a free year of the B2B Professional plan. That covers up to 100,000 monthly active users, enterprise MFA, SSO connections and Organizations. The goal is to let you sell to enterprises before you pay for identity.

What you get

  • One year of the B2B Professional plan, free
  • Up to 100,000 monthly active users
  • Enterprise MFA, unlimited Organizations (subject to system limits), 5 Enterprise Connections, Inbound SCIM, 3 third-party APIs and Token Vault
  • Support tickets, workshops and demos, a direct line to Developer Advocates and early feature access

Eligibility

  • Venture-backed with less than $5M in funding
  • Less than $1M in annual recurring revenue
  • Less than two years since incorporation
  • Not an existing paid Auth0/Okta customer (enterprise or self-service) and not a past member of the programme

Auth0 only gives this offer to startups referred by one of its partner investors, accelerators or communities. Check with your investor or accelerator for a referral code first.

How the Auth0 startup program works

Credit types and validity

  • 12 months of the B2B Professional plan, free
  • 100,000 monthly active users
  • Enterprise MFA, unlimited Organizations (subject to system limits), 5 Enterprise Connections, Inbound SCIM, 3 third-party APIs, Token Vault
  • Support tickets, workshops, demos and early feature access

How the credits are applied and when they expire

Build on the Auth0 Free plan, then apply on auth0.com/startups once you need features like Enterprise MFA or more Organizations. Accepted startups get B2B Professional capabilities for 12 months; after that you move to a self-service or enterprise paid plan.

For founders in India

No India-specific terms published. Auth0 funding and ARR thresholds are in US dollars, so convert INR figures carefully.

How to apply, step by step

  1. Sign up for the free Auth0 plan at auth0.com/signup and start building
  2. When you need the extra features, click 'Apply today' on auth0.com/startups
  3. Complete the application form
  4. After the 12 months, move to a paid self-service or enterprise plan

Documents and details to keep ready

  • Not published. Have your funding amount, ARR and incorporation date ready, since these decide eligibility

Common reasons applications are declined

  • Not venture-backed, or raised $5M or more
  • $1M or more in annual recurring revenue
  • Two years or more since incorporation
  • Existing paid Auth0/Okta customer or former programme member

Tips before you apply

  • Start on the Free plan and apply only when you need B2B features, since the 12 months then start
  • Apply before the two-year mark from incorporation
  • Budget for a paid Auth0 plan after month 12

Terms to know

  • Free for 12 months, then paid plans apply
  • Existing paid Auth0/Okta customers and former programme members are excluded

Frequently asked questions

What does Auth0 for Startups include?

One year of the B2B Professional plan, with 100k MAUs, Enterprise MFA, unlimited Organizations (subject to system limits), 5 Enterprise Connections, Inbound SCIM, 3 third-party APIs and Token Vault.

Who qualifies for the Auth0 startup program?

Venture-backed startups with less than $5M in funding, less than $1M in ARR and less than two years since incorporation, that are not existing paid Auth0/Okta customers or past programme members.

What happens after the 12 months?

You continue on Auth0's paid self-service or enterprise plans.

When should I apply?

Auth0 suggests building on its Free plan and applying once you need more features, such as Enterprise MFA or additional Organizations.

Checked against Auth0's own pages on 15 October 2026. Official sources:

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